JAMES ROYCE

I’m a writer and digital content strategist born (and currently based) in California. I’ve also lived and worked in Australia and France, which are both quite wonderful too.

Over the years, I’ve told lasting stories and fostered connections that’ve helped an international catalogue of brands, organizations, and campaigns earn the attention they deserve. Arresting the endless scrolling, and understanding where to find diverse, true fans and knowing how to keep them around? That’s what I’m all about. 

You can learn all about that in my portfolio, however.

Occasionally, I also develop, curate, and manage some thriving social media accounts. Or ensure a brand’s product, web, and email copy are not only in sync but also look (and read) world-class. I also really enjoy interviewing everyone from professional surfing’s more recognizable superstars to one of the most prolific, contemporary live musical acts in the world, to fashion designers who collaborate with centuries-old museums and more. And that’s on top of the travel, food and wine, and other lifestyle writing too.

At the end of the day, a story-first strategy that relies more on originality than gimmicks and shortcuts is what sticks. Because if you want anyone to listen to you, you've got to tell them a good story. So, if you want to make sure people hear yours, drop me an email. 

Skills : Copywriting / Partnership Management / Editorial Writing / Concept Writing / Creative Concepting / Social Media Writing / Web Writing / Short Form Digital Production / Brand Strategy / Creative Direction /  Film Production / Campaign Strategy / Customer Relationship Managment / Qualitative + Quantitative Research / Channel Strategy and Ownership / etc.

Some links to the recent and decent.