WORK
WORK
jamesroyce@icloud.com
Managment And Strategy
Social Media Manager and former Social and Content Strategist for Firestone Walker’s portfolio of brands: 805 Beer, Firestone Walker Brewing Company, and more. Aesthetics have been refreshed, positioning reframed, and content reimagined. As the sole social media manager, I work alongside our sales, experiential, and creative teams. Together, we ensure all engaging content and deeper brand stories are properly told across all the brand’s digital mediums. Organic, sponsored, partnered, or otherwise. I also act as the expert resource for social trends, dictate brand tone, write all product, email, site, and campaign copy, do all creative social design work for web and email, and more. I’ve also been lucky to suggest, produce, and edit the 805’s popular in-house, original brand book and magazine, Properly Chill, of which the second edition was just printed. During my time social followers have grown, production value has been polished, and past fans have been retained.Client
Firestone Walker Brewing Company and 805 Beer
Year
Various
Location
Los Angeles, California
Editing
Contributing editor, writer, and commissioner of Monster Children magazine, an aesthetic, a lifestyle, and a vision shared by creative forward-thinkers who believe, above all, that fun is the most important thing in life.I drive concept, creative direction, and select editing for bespoke, print and web activations both original and with commercial partners.Client
Monster Children
Year
Various
Location
Sydney, Australia and
Los Angeles, CAlifornia
Publishing
Concept, creative direction, and editing for Wasted Talent, a collection of minds yearning for deeper, thought-provoking insight into the sub-cultures we inhabit daily. I was the managing editor, commissioner, and producer of both Wasted Talent Magazine Volume X and various partnered content video features.Client
Wasted Talent
Year
2021/2022
Location
Hossegor, FRance
copywriting
I map out on-brand content ideas designed to offer pinnacle brands the opportunity to build globally. This includes crafting site, product, and social copy, creating and managing brand content calendars, and dictating tone for clients such as Surfline, W Hotels, Sun Bum, and more.Client
various
Year
various
Location
various
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